VP Marketing & Communications (Emirati Talent)

Job Summary:

EDGE Group is seeking a strategic, commercially driven Vice President of Marketing to lead and elevate the Group’s global marketing function. This executive role is responsible for shaping EDGE’s brand, market positioning, and go-to-market strategies across defence, aerospace, cyber, advanced technology, and dual-use domains.

The VP of Marketing will operate at the intersection of strategy, innovation, and commercial execution—supporting business growth, international expansion, and stakeholder engagement across government, defence, and enterprise markets.

Key Accountabilities:

Strategic Leadership

• Define and execute EDGE Group’s global marketing strategy aligned with corporate objectives and long-term growth plans.
• Position EDGE as a leading international advanced technology and defence group across priority markets.
• Act as a strategic advisor to executive leadership on market trends, competitive intelligence, and brand perception.

Brand & Corporate Marketing

• Own and evolve the EDGE brand architecture across subsidiaries and product lines.
• Ensure consistent brand identity, messaging, and storytelling across all touchpoints.
• Oversee corporate communications, thought leadership, and executive visibility initiatives.

Go-To-Market & Demand Enablement

• Partner with commercial, sales, and business unit leaders to support product launches, bids, and capture campaigns.
• Develop sector-specific marketing strategies for defence, aerospace, cyber, autonomy, and emerging technologies.
• Enable sales teams with high-impact marketing tools, content, and market insights.

International & Government Stakeholder Engagement

• Support international market entry strategies and localization of marketing efforts.
• Align marketing activities with government, defence, and sovereign stakeholder expectations.
• Lead marketing efforts for major exhibitions, air shows, defence expos, and global industry events.

Digital & Data-Driven Marketing

• Drive digital transformation across marketing platforms, channels, and analytics.
• Leverage data, market intelligence, and performance metrics to optimize ROI and decision-making.
• Oversee EDGE’s digital presence, including website, content ecosystems, and social platforms.

Team & Operating Model Leadership

• Build and lead a high-performing, multicultural marketing organization.
• Establish best-in-class marketing governance, processes, and agency partnerships.
• Mentor senior leaders and develop future marketing talent within the Group.
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Experience & Education Qualifications:

Required

• 15+ years of progressive marketing leadership experience, including senior executive roles.
• Proven track record in B2G, B2B, defence, aerospace, technology, or highly regulated industries.
• Experience leading global or multi-market marketing organizations.
• Strong understanding of complex sales cycles, government procurement, and stakeholder-driven markets.
• Demonstrated success in brand building, corporate marketing, and go-to-market strategy.

Preferred

• Experience in defence, security, aerospace, cyber, or advanced technology sectors.
• Exposure to international markets, particularly EMEA, Asia, and North America.
• MBA or equivalent advanced degree.
• Experience working within group or holding-company structures.

Core Competencies

Strategic thinking and executive-level influence

Brand architecture and positioning

Commercial acumen and growth orientation

Stakeholder management at C-suite and government levels

Digital and data-driven marketing leadership

Cross-cultural leadership and team development

What EDGE Offers

Opportunity to shape the global brand of a fast-growing, world-class technology group.

Executive-level impact across national and international strategic initiatives.

Collaborative, innovation-driven environment at the forefront of advanced technology.

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