VP Marketing

Job Summary
EDGE Group is seeking a strategic, commercially driven Vice President of Marketing to lead and elevate the Group’s global marketing function. This executive role is responsible for shaping EDGE’s brand, market positioning, and go‑to‑market strategies across defense, aerospace, cyber, advanced technology, and dual‑use domains. The VP of Marketing will operate at the intersection of strategy, innovation, and commercial execution—supporting business growth, international expansion, and stakeholder engagement across government, defense, and enterprise markets—while overseeing three core marketing and brand pillars (Marketing & Brand, Events, and social media & Digital Communications). This structure ensures stronger alignment between marketing, content creation, and digital channels, enabling a unified brand voice, consistent identity, and cohesive storytelling across all platforms. The VP will drive the continued evolution of the Group’s marketing and brand strategy through collaborative, scalable leadership of all three pillars.

Key Accountabilities
Strategic Leadership
• Define and execute EDGE Group’s global marketing strategy aligned with corporate objectives and long‑term growth plans.
• Position EDGE as a leading international advanced technology and defense group across priority markets.
• Act as a strategic adviser to executive leadership on market trends, competitive intelligence, and brand perception.
• Drive cross‑pillar alignment to ensure integrated planning and execution across Marketing & Brand, Events, and Social Media & Digital Communications.

Brand & Corporate Marketing
• Own and evolve the EDGE brand architecture across subsidiaries and product lines.
• Ensure consistent brand identity, messaging, and storytelling across all touchpoints.
• Oversee brand governance and ensure all content—marketing, digital, multimedia, and social—reflects a unified brand voice.

Go‑To‑Market & Demand Enablement
• Partner with commercial, sales, and business unit leaders to support product launches, bids, and capture campaigns.
• Develop sector‑specific marketing strategies for defense, aerospace, cyber, autonomy, and emerging technologies.
• Enable sales teams with high‑impact marketing tools, content, and market insights.

International & Government Stakeholder Engagement
• Support international market entry strategies and localization of marketing efforts.
• Align marketing activities with government, defense, and sovereign stakeholder expectations.
• Lead marketing efforts for major exhibitions, air shows, defense expos, and global industry events through the Events pillar.

Digital & Data‑Driven Marketing
• Drive digital transformation across marketing platforms, channels, and analytics.
• Leverage data, market intelligence, and performance metrics to optimize ROI and decision‑making.
• Oversee EDGE’s digital presence, including website ecosystems, content platforms, and all social media channels.
• Lead the social media & Digital Communications pillar to ensure integrated content creation, digital storytelling, and multimedia production.

Team & Operating Model Leadership
• Build and lead a high‑performing, multicultural marketing organization.
• Lead the three marketing pillars with clear operating models, governance, and collaboration frameworks.
• Establish best‑in‑class marketing processes, agency partnerships, and performance standards.
• Mentor senior leaders and develop future marketing talent within the Group.

Experience & Education Qualifications
Required
• 15+ years of progressive marketing leadership experience, including senior executive roles.
• Proven track record in B2G, B2B, B2C, defense, aerospace, technology, or highly regulated industries, or within a major multinational corporation.
• Strong understanding of complex sales cycles, government procurement, and stakeholder‑driven markets.
• Demonstrated success in brand building, corporate marketing, and go‑to‑market strategy.

Preferred
• Experience in defense, security, aerospace, cyber, or advanced technology sectors.
• Exposure to international markets, particularly EMEA, Asia, and North America.
• MBA or equivalent advanced degree.
• Experience working within group or holding‑company structures.

Core Competencies
• Strategic thinking and executive‑level influence
• Brand architecture and positioning
• Commercial acumen and growth orientation
• Stakeholder management at C‑suite and government levels
• Digital and data‑driven marketing leadership
• Cross‑cultural leadership and team development